Swarovski Kristallwelten is the name of the leisure park built upon the theme of ‘the world of crystal’ designed by Austrian artist André Heller on the occasion of the hundredth anniversary of Swarovski at its headquarters in Wattens, Tirol. In 2003 André Heller and other artists created an illusory, magical, glittering world comprising 14 ‘rooms of wonderment’ in the depths of an artificially installed, water-spouting giant. The centerpiece of the exhibition is the Centinar, the world’s largest ground and honed crystal, weighing 300,000 carats.
Swarovski Kristallwelten Expansion 2
Accelerated change, i.e. ongoing renovation and transformation, is the guiding light at Swavorski. Thus, in 2007 the company resolved - for the second time - to recreate the crystal worlds and to expand them. In collaboration with André Heller, permanent artistic director at Crystal Worlds, eight newly conceived realms of fantasy were born deep inside the belly of the giant. The Swarovski Kristallwelten project was a challenge of the greatest magnitude due to the opportunity to collaborate with an artist of international renown; and to the necessity of turning to reality his highly sophisticated technical and design ideas for the internal construction.
In 2008, Malojer as uppermost building authority built the so-called Cube - Place of Transformation on the first floor the major auditorium of Swarovski Kristallwelten. A new floor, new wall paneling, a new ceiling and suitable accompanying event-enhancing technical facilities were constructed. Outstanding technical equipment which accommodates the demands of highest acoustical and visual objectives are what make the Cube an incomparable venue for large-scale events with coruscating, multi-faceted entertainment programs and show acts. On this subterranean floor there is space for up to 500 visitors. At banquets or presentations which require seating, the Cube provides seating for 200 to 230 people. If desired, the 370m2 surface can be sub-divided into three rooms in which smaller events can be generated in tingling atmosphere.
Swarovski D. & Co
Malojer Baumanagement GmbH & Co
Sir Terence Conran
Andre Heller / Art Event
2002 – 2007
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